Ownership
Trintatons is a rock-inspired print-on-demand fashion brand created from scratch. The project covered the entire process, from brand strategy and positioning to e-commerce design, content creation, product development, and growth initiatives.
The main challenge was building a recognizable and scalable brand with limited resources. To achieve this, I integrated AI-assisted workflows throughout the creative process, dramatically increasing production speed while reducing operational costs.
Focus areas
Discovery
UX Strategy
Flows
Logged Experience
ROLE
Product Designer & Creative Director
TIMELINE
2026
INDUSTRY
Fashion E-commerce
Process
Defined the brand's audience, voice, visual direction, and market positioning focused on rock and alternative culture.
Visual Identity
Created the complete visual system, including:
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Logo
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Typography
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Color palette
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Brand guidelines
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Communication tone
Product Creation
Developed multiple collections of original apparel designs, focusing on themes with strong appeal to the target audience.
$ 2,369 Revenue
Generated in the
first week of paid campaigns.
2.55x ROAS
Average return on ad spend within 7 days.
9.68x ROAS
Top-performing ad creative.
1,037 Visitors
Qualified traffic generated in the first week.
+400
Followers
Organic and paid audience growth during launch week.
AI-Assisted Production
Integrated AI tools into several stages of production:
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Concept generation
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Creative exploration
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Product photography
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Marketing assets
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Content creation
This approach significantly accelerated execution and enabled a larger volume of assets without increasing production costs.
E-commerce Experience
Designed the online store experience, optimizing:
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Navigation
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Product discovery
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Product pages
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Mobile shopping experience
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Conversion opportunities
Learnings
Trintatons demonstrates my ability to combine product thinking, brand strategy, UX/UI design, growth experimentation, and AI-assisted workflows to launch and validate a digital business from the ground up.
The project was not limited to designing screens. It involved creating an entire ecosystem, aligning business goals, audience needs, product offerings, and digital experiences into a cohesive brand capable of generating real engagement and sales.
A brand created from the ground up, powered by creativity, accelerated by AI, and validated by real customers.
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